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VISUAL ANXIETY HANDLER
MORE ABOUT MOHAMMAD
I’M A SENIOR DESIGN DIRECTOR WITH 10+ YEARS OF EXPERIENCE
BUILDING DIGITAL-FIRST BRANDS AND LEADING HIGH-PERFORMANCE
CREATIVE TEAMS. MY APPROACH MERGES STRATEGIC INSIGHT, REFINED
AESTHETICS, AND USER-CENTERED THINKING TO CRAFT EXPERIENCES
THAT CONVERT AND COMMUNICATE WITH PURPOSE.
From enterprise UX to large-scale campaigns, I specialize in elevating brands through design systems, cohesive storytelling, and effective visual psychology. I push for innovative solutions, the kind that not only look good, but move businesses and people forward.
Download Resume
MY EXPERTISE
(1) Art Direction
Crafting powerful visual narratives, cohesive brand systems, and digital-first identities that resonate across platforms
(2) UI/UX Design & Strategy
Designing intuitive, conversion-focused experiences using user-centered methodologies, prototyping, and usability psychology.
(3) Motion Design (Saas)
Product launches, from idea to executed frames, everything in between is done and dusted using real concepts and imagination.
(4) Digital Campaigns
Full-scale campaign development for global and national brands — from concept to final execution across digital, outdoor, and print.
(5) Mentoring & Team Scaling
Empowering creative teams with processes, training, and workflow optimization to deliver high-performance output
MOTIVATION
Design has always been my way of giving ideas a voice. It’s the craft of turning strategy into visuals, stories, and digital experiences that people can feel. Over the years, I’ve learned that great design doesn’t just “look good.” It guides, simplifies, inspires, and sometimes even changes how people interact with the world
From building brand identities to crafting conversion-focused interfaces, every project brings a new challenge and a new opportunity to innovate. That mix of creativity and problem-solving is what keeps this work exciting, and what drives me to push boundaries, explore new methods, and elevate every experience I create.
EXPERIENCE
Japan Electronics
Head of Design PRESENT
Overseeing the complete creative direction for digital and physical brand touchpoints. Leading design strategy, team operations, and product-focused visual systems for a rapidly evolving electronics brand.
MotionCue
Motion Design Specialist September 2025 – PRESENT
Creating high-quality motion graphics and animation-driven content for digital platforms. Enhancing brand storytelling through rhythm, movement, and visually engaging motion design.
Ernst & Young (EY – MENA)
Senior Consultant – Design & Web Jul 2023
Led strategic design for enterprise and government platforms, creating high-impact UI/UX and digital systems. Collaborated with cross-functional teams to deliver scalable, user-centered solutions.
The Collective
Senior Design Director Aug 2022 – Jun 2023
Directed end-to-end creative output for campaigns, product launches, and digital assets. Strengthened brand presence through storytelling and design-driven strategy.
Adcom Leo Burnett
Art Director Nov 2021 – Aug 2022
Supervised creative development for national and global brands across digital, print, and outdoor media. Ensured consistent brand language and high-quality execution across touchpoints.
Craftsmen Media
Art Director Dec 2020 – Oct 2021
Developed digital creatives and brand-led assets for a diverse client base. Focused on clean, modern visual direction and intuitive digital experiences.
Ibrandigo
Senior Visualizer / Creative Head Aug 2017 – Nov 2020
Managed brand identity, campaign design, and digital content creation. Led and mentored a creative team to deliver high-impact visuals and improve workflow efficiency.
Quadtech
Digital Designer Jan 2015 – Jul 2017
Designed social media assets, web visuals, and UI mockups for digital products. Supported brand initiatives through clean and modern visual solutions.
FAVOURITE
STACK
PHOTOSHOP
DESIGN TOOL
Photoshop is where ideas turn into polished visuals. It’s perfect for retouching, manipulation, and crafting clean brand assets.
ILLUSTRATOR
VECTOR DESIGN
Illustrator lets you create scalable, sharp, and timeless visuals, from logos to full brand identity systems.
FIGMA
UI/UX DESIGN PLATFORM
Figma is my go-to space for product design. Real-time collaboration, fast prototyping, and pixel-perfect interface work.
ADOBE DIMENSION
3D MOCKUP & RENDERING
Adobe Dimension helps bring products to life with realistic 3D mockups and brand visualizations
SPLINE
INTERACTIVE 3D DESIGN
Spline is my tool for creating interactive 3D elements, modern web visuals, and motion-based digital experiences.
Public Speaking
Indus University
Brand Design
Discussed branding, digital design evolution, and modern UI trends with real-world industry examples.
Iqra University
User Centric Design
Delivered a focused session on UI/UX fundamentals, design principles, and case-study-based problem solving.
Karachi University
Innovative UX Strategies
Explained product-focused web design, digital aesthetics, and strategic design thinking for modern brands.
Karachi School of Arts
Brand Toning
Talked about visual identity, typography, and art direction, helping students understand industry expectations.
TRUSTED BY GIGANTIC CLIENTS
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Ali understood our direction early on and helped us bring structure and clarity to our digital campaigns. The final output felt purposeful and refined.”
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We were impressed by how smoothly Ali guided the design process. His approach was thoughtful, organized, and very easy for our team to work with.
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The designer quickly captured what our brand needed. The visuals were consistent, modern, and aligned with our communication goals
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Ali’s ability to simplify complex UI challenges made it easier for our product team to refine the experience. The improvements were noticeable right away.”
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The work delivered felt balanced, clean, and practical. Ali ensured that every element had intention and supported our broader brand direction
-
From the very first call, Ali brought clarity and a steady creative approach. His design direction helped our internal teams align far better
-
Ali understood our tone instantly and executed it with precision. The updates gave our brand a more polished and confident presence
-
The UX suggestions were structured, clear, and easy for us to implement. Ali’s understanding of user flow helped us refine the customer journey significantly.
-
Ali understood our direction early on and helped us bring structure and clarity to our digital campaigns. The final output felt purposeful and refined.”
-
We were impressed by how smoothly Ali guided the design process. His approach was thoughtful, organized, and very easy for our team to work with.
-
The designer quickly captured what our brand needed. The visuals were consistent, modern, and aligned with our communication goals
-
Ali’s ability to simplify complex UI challenges made it easier for our product team to refine the experience. The improvements were noticeable right away.”
-
The work delivered felt balanced, clean, and practical. Ali ensured that every element had intention and supported our broader brand direction
-
From the very first call, Ali brought clarity and a steady creative approach. His design direction helped our internal teams align far better
-
Ali understood our tone instantly and executed it with precision. The updates gave our brand a more polished and confident presence
-
The UX suggestions were structured, clear, and easy for us to implement. Ali’s understanding of user flow helped us refine the customer journey significantly.
-
Ali understood our direction early on and helped us bring structure and clarity to our digital campaigns. The final output felt purposeful and refined.”
-
We were impressed by how smoothly Ali guided the design process. His approach was thoughtful, organized, and very easy for our team to work with.
-
The designer quickly captured what our brand needed. The visuals were consistent, modern, and aligned with our communication goals
-
Ali’s ability to simplify complex UI challenges made it easier for our product team to refine the experience. The improvements were noticeable right away.”
-
The work delivered felt balanced, clean, and practical. Ali ensured that every element had intention and supported our broader brand direction
-
From the very first call, Ali brought clarity and a steady creative approach. His design direction helped our internal teams align far better
-
Ali understood our tone instantly and executed it with precision. The updates gave our brand a more polished and confident presence
-
The UX suggestions were structured, clear, and easy for us to implement. Ali’s understanding of user flow helped us refine the customer journey significantly.
-
The communication throughout was smooth. Ali handled feedback professionally and delivered visuals that strengthened our storytelling across channels
-
The designer brought a strong sense of visual discipline. Our digital identity now feels uniform, modern, and aligned with our strategy.”
-
The design system Ali created helped our team maintain consistency across campaigns. The improvements were immediately visible in performance
-
What stood out most was Ali’s balance between creativity and structured thinking. The designs looked refined and worked well across platforms
-
We valued the professionalism throughout. Ali took time to understand our audience and delivered work that blended naturally into our brand flow.”
-
It didn’t take long for Ali to lock onto the right tone. His design decisions saved us multiple revisions and aligned perfectly with our campaign direction
-
The entire collaboration felt structured and intentional. Ali’s approach brought clarity to areas we had struggled with for months
-
The communication throughout was smooth. Ali handled feedback professionally and delivered visuals that strengthened our storytelling across channels
-
The designer brought a strong sense of visual discipline. Our digital identity now feels uniform, modern, and aligned with our strategy.”
-
The design system Ali created helped our team maintain consistency across campaigns. The improvements were immediately visible in performance
-
What stood out most was Ali’s balance between creativity and structured thinking. The designs looked refined and worked well across platforms
-
We valued the professionalism throughout. Ali took time to understand our audience and delivered work that blended naturally into our brand flow.”
-
It didn’t take long for Ali to lock onto the right tone. His design decisions saved us multiple revisions and aligned perfectly with our campaign direction
-
The entire collaboration felt structured and intentional. Ali’s approach brought clarity to areas we had struggled with for months
-
The communication throughout was smooth. Ali handled feedback professionally and delivered visuals that strengthened our storytelling across channels
-
The designer brought a strong sense of visual discipline. Our digital identity now feels uniform, modern, and aligned with our strategy.”
-
The design system Ali created helped our team maintain consistency across campaigns. The improvements were immediately visible in performance
-
What stood out most was Ali’s balance between creativity and structured thinking. The designs looked refined and worked well across platforms
-
We valued the professionalism throughout. Ali took time to understand our audience and delivered work that blended naturally into our brand flow.”
-
It didn’t take long for Ali to lock onto the right tone. His design decisions saved us multiple revisions and aligned perfectly with our campaign direction
-
The entire collaboration felt structured and intentional. Ali’s approach brought clarity to areas we had struggled with for months
LET'S WORK TOGETHER
CONTACT NOW
Senior Design Director with 10+ years of experience building digital-first brands and leading high-performance creative teams. I merge strategy, aesthetics, and user-centered thinking to craft experiences that convert, communicate, and drive impact. Specializing in UX, campaigns, design systems, and visual storytelling, I create solutions that move businesses and people forward.
